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Well, that is cutting edge technology, right there.Ĭutting edge, it’s cutting edge technology. And so, I wanted to use megaphone technology to introduce today’s guest… We’re interviewing a guy who is a marketing wizard. We always want our episodes to be classy. What is the action step you have for our listeners?.What message or principle that you wish you could teach everyone?.We find that most successful entrepreneurs tend to have idiosyncrasies that are actually their super powers…what idiosyncrasy do you have?.What mentor has made the biggest impact on your career thus far?.What are a few of your daily habits that you believe have allowed you to achieve success?.How, you come across as a very proactive person…so how do you typically organize the first four hours of your and what time do you typically wake up?.Today, I’d love for you to share with the listeners about the kinds of projects that you are up to?.Where do most people get it wrong when it comes to making marketing videos?.

Empathy – I’ve been there, I’ve felt that pain, etc.Have the spokesperson for the brand connecting with your audience on 2 levels.In the first 5 seconds of a video, what would you recommend to hook customers.How do you go about crafting a script for your videos?.Redneck drives duct tape car off a cliff –.What is the favorite video you have created?.We create 3-5 intros for each of our videos and take it to market to test it.We know that if we can capture your attention within the first 5 seconds, we can get you to watch more.When you marry creativity with data-driven analytics, you can create really powerful videos.If I have to make you watch an advertisement, I want you to want to watch it and share it, and capture your attention.

The first thing we look at is, “Can we get passionate about this product or service?”.What is your process for making these viral videos…where do you even start?.When did you first feel like you were truly beginning to gain traction with your career?.

How did you go about getting your first 10 customers?.Where do people get the call to action wrong in advertisements?.AMPLE EXAMPLE – Super Bowl Commercial –.Make something that is surprising, but not fitting the message of the advertisement.What are the ingredients of a bad and non-compelling advertisement?.As your resources grow, your equipment will get more sophisticated and the quality will get better.It will be a waste of money for a startup to go buy cinematic quality equipment.It doesn’t matter if you are just using an iPhone or DSLR camera if your messaging is right starting out.

LUME DEODORANT PROFESSIONAL

What gear would you recommend that all of listeners should have to make professional marketing videos?.

How did you go about funding your first company?.

What kind of equipment did you use to make your early videos?.

When did you first figure out what you wanted to do professionally?.

I started out as an analyst in Washington D.C.

What was your life like growing up and where did you grow up?

I know that you’ve had a ton of success at this point in your career, but I would love to start off at the bottom and the very beginning of your career.

We are the agency behind many famous internet campaigns.

Who is Harmon Brothers and what do you do?.

Benton, welcome onto the Thrivetime Show how are you sir!?

Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Benton Crane who is the CEO of Harmon Brothers…the Provo Utah-based marketing company that has created viral internet videos that have created 1.5 billion views and over $350 million in sales.

Visit – today to learn more.īENTON CRANE Harmon Brothers -a company out of Provo, UT whose internet video campaigns like Poo-Pourri have racked up 1.5 billion views and $350 million in sales. The marketing expert (Benton Crane), whose internet video campaigns like Poo-Pourri have racked up 1.5 billion views and $350 million in sales shares why you have less than 5 seconds to WOW your ideal and likely buyers with your marketing NOW if you want to sell them something.